Living in a digitally connected world, a digital marketing campaign can easily be one of the best investments that you make for your business. As you build your digital marketing toolbox, including landing pages is a smart move, and both you and your customers will reap the benefits. Aleph Website helps you make the best decisions when creating a new landing page for your leads.
Aleph Website answers your question ‘How to create a landing page that converts?’
What is a landing page?
A landing page is a standalone web page where the website visitors land to explore, collect information and convert into a client of your product. It’s usually a redirected link on an email or sponsored ads on Google, Youtube, Facebook, and Instagram.
What makes landing pages special is that, unlike other content we upload on the web, landing pages are not meant to rank for search results. We are not focused on organic traffic and search engine performance. Instead, we are in control of the channel fully, targetting the audiences where we want this piece of content to stand.
This, however, does not mean that we cannot use landing page strategies on other types of web pages. On the contrary, landing page optimizations will lead to a new understanding of how to create content and deliver it to our targeted audiences.
Knowing how to create a landing page is very important. This article is an in-depth study of how to create a landing page that converts and brings leads into your pipeline!
What is the objective of a landing page?
The objective is to collect data from users that were identified as your potential customers, or ideal customers.
Often times we are collecting:
- Emails
- Name and Surname
- Phone Number
- Professional info
- Demographic info
- Sociographic info
- Interests
All these are valuable data points that you can use to formulate an irresistible offer!
Sometimes landing pages are designed to gain new subscribers, new signups, email lists, etc. But for the most part, landing pages are used to generate leads.
How to create a landing page that converts nowadays?
A good landing page should be concise, clear, and valuable for the user. Most effective landing pages, explain how your product solves customers’ problems, deliver specific benefits to their business and highlight why you’re different from the competition.
The goal of the landing page should respond to your customer’s business challenges and make the case for your company as the problem-solver.
How much does it cost to create a custom landing page?
A landing page is an opportunity for a visitor to learn more information about your offering and give you more insight into what they need. Your business depends on the value of the leads you get. If you are a real estate lawyer, a website copyright attorney, a software dealer, an entrepreneur looking to use a website for sales, or any other provider of a product, good, or service you need to have customers.
Everything you do should be focused on creating new quality leads for your product, studying their behavior, and converting them into long-term customers. There are multiple options for creating a landing page on a budget and it’s always better to know what you can work with.
To sum up some of the options:
1. Get an experienced freelancer to help you
Hiring a freelancer to help you with your landing page is a great way to start your journey. The cost varies and starts from as little as $5 to major freelance platforms like Upwork or Freelancer.com and it goes up to $1800 depending on the experience of the person creating it.
When looking for the ideal freelancer you’d like to work with; look out for experience with copywriting and design. Also, have in mind that designing a great landing page requires the freelancer to spend some time learning about your site, your target audience, and your business.
If you have no idea how to create a landing page and you do not have the time to learn how to do it, it is wiser to pay someone who is a professional
Aleph Website is a professional Web Dev and Design agency in New York. Reach out to us and we will help you with your website needs:
2. Have a go at those helpful Landing Page Builders
There are multiple platforms that can support you when building your landing pages. Some of them are:
These builders are great to create high-conversion landing pages to promote your services. In most cases, you’d need to already have an account with the provider so the cost varies depending on the account level you choose to pay.
There are various you can dodge the learning process of how to create a landing page. These tools help you get the job done intuitively. They do, however, come at a certain cost. Here are some of the drawbacks of using landing page builders:
- Limited ability to create a unique landing page for your customer persona
- Special features (e.g. adding a downloadable) comes at a higher price
- Slow loading speed
- Contetnt Management System (CMS) integration problems between the landing page and your website
3. Get The Right Support from a certified Agency
Landing pages are an amazing tool for your business. It can help your ideal customer explore your offering and help him trust you with his business. Trust is built in different ways depending on your size but great content is always a great safe bet.
A good landing page with some clear goals and useful CTAs can start from as little as $300 and the value to your business can be almost double that.
Looking for an agency that does professional landing pages from scratch at an approachable price?
Aleph Website is a NY-based Web Design agency specialized in creating unique and highly engaging web pages
How to create a Landing Page with WordPress from Scratch
WordPress is one of the most popular platforms used to develop websites and can have access to great linkable tools that can connect your landing page to your other marketing tools, hassle-free.
In order to design a page on WordPress, you would need to install a Plugin (admin access and professional account). SeedProd is a great one, has a useful drag and drop builder, templates, and mobile-friendly looks that will totally help with the responsiveness of your page. The basic rate starts at $39.50 for approx. 50 landing pages.
6 Best Landing Page Examples to Learn From
1. Marketo
Marketo is a leading Marketing Automation software designed to help businesses asses and automate marketing tasks. This landing page is focused on creating prospects that the Sales Team will follow up with a personalized solution to the user filling the form.
2. SLACK
Slack is one of the most popular platforms teams are using to communicate when working. It has a breadth of tools that can help with the productivity and efficiency between teams. Slack’s landing page promotes a Free E-book that will give the user valuable insights about the market and that will support him at this decision.
3. IBM
IBM ranks among the world’s largest information technology companies, providing a wide spectrum of hardware, software, and services offerings. This landing page below gives the user the ability to join as a Partner to the IBM world and create his account. IBM is not popular for its branding strategies, but when it comes to B2B marketing and Trust – they are no doubt the crown of the game.
4. Deliveroo
Deliveroo’s landing pages speak directly to the user. The landing page is aligned with the brand’s colors and copy while asking for the user to engage.
5. AirBNB
Airbnb’s landing page personalizes the page based on the area the user is in. They also use great imagery encapsulating the feeling of adventure and traveling. They show clear prowess and they know how to create a landing page. Additionally, AirBnB is known for its storytelling in marketing!
6. Hootsuite
Hootsuite’s landing page gives a little glimpse of the product and uses killer copy to assess the pain points of the visitor.
Some easy advice on how to increase your conversion rates while creating a landing page
When people see your adverts and land on your landing page, otherwise known as a pre-sell page, a percentage of them will click through to the target/offer page from your landing page. Generally speaking, this percentage is what we call the landing page click-through rate. We have some tips below
1. Use images that trigger emotional response as users react better
Whilst copy needs to be an essential part of your landing page, an image can be an amazing addition that can illustrate your customers’ pain points and how you’re going to solve them. A video is also a more personable way that speaks directly to the customer.
Emotional-Attachment Purchase behavior is a known fact in consumer psychology. It is the driver of most strategic web design and landing page design.
Tip: Use images that trigger an emotional response as users react better.
2. Make your Call to Action button easily identifiable
The CTA button, the button that will lead your customer over to you need to be strategically placed and well thought of depending on what you’re trying to achieve and how the user usually behaves. You can also use some UX basics that can help with the overall user experience of the visitor.
Visual Design is the key
Designing the calls to action button is true mastery. In order for you to know how to create a landing page, you will need to learn how to design content that attracts attention and drives engagement.
USe the applicable context
You are limited to only a few sentences of Text Copy. Make sure to make the best out of it and set the right context that fits your goals and matches the expectations of your ideal customer!
Setting the context right, without cluttering the landing page, opens up the space for your CTA button so it is salient!
Aleph Website has a powerful portfolio with many success stories. Check out some of our work and get to know more about our services. We are here to help you have the best website you can have.
We build great websites at low prices.
3. Give clear interaction cues to your audience
Lastly, at the end of the landing page, the visitor has to have a clear idea of what to expect.
Is a call expected? Will he receive a newsletter in the next few days?
MQL – Marketing Qualified Leads
All these questions have to be answered so the user stays well assured about the next steps. It is necessary to screen the users as part of your lead generation process. You want your leads to be MQLs (marketing qualified leads) before your sales agents hit the floor!
Make sure you know how to create a landing page before measuring the number of leads. This metric doesn’t reflect the quality of leads.
SQL – sales qualified leads
Once a lead is qualified, sales reps reach out and move the lead into your sales funnel. If you are a small business owner, you will find that the marketing department is doing this step as well.
4. Get more quality leads from your landing page forms
A lead generation landing page exists to bring you information vital for your growth. It’s a warm-up stage before selling your services to establish some contact points and create prospects. Your main goal when you’re creating a lead generation landing page is to collect as much personal information and identify decision-makers. These can be:
– The first and last name
– The email address
– The telephone number
Again, CTAs are an essential part and usually trigger an action for the user. Some examples are:
Subscribe to a newsletter (email)
A registration form (personal details)
Free trial (personal and bank details)
Buying a service/product
Reserving a service
Asking for a callback/contact
Aleph Website Professional tips for how to create a landing page and optimize it
Aleph Website is here to help you learn how to create a landing page with high conversion rates. Using our PRO tips you will be able to ensure that your lead magnets are powerful and attract the right type of users into your upper funnel.
Use these CTR boosters and lead generation accelerators to squeeze out the maximum of your landing page design. After reading these tips you know how to create a landing page like a professional!
1. Data privacy
Forms can get hectic and the user can easily get discouraged from filling all their data when what they actually need is to solve their problems. So, make sure to highlight that you are not sharing the data with a 3rd party. This is crucial since online users are very reluctant to share their data.
2. Only ask for the minimum
4-5 inputs are the ideal number for your form. Keeping it short and quick to fill out will reduce the bounce rate.
For the full article:
3. Use buttons and checkboxes
If you have a clear idea for your user behavior that’s the easy part. Use some checkboxes to save time when filling the forms.
Focus on the benefits. Again the user is more interested to get the value you promised for their business. You can easily focus on benefits and how you’re planning to do so.
4. Add testimonials from real customers
Testimonials are the best way to tell your potential customers what the experience working with you feels like.
5. Make the landing page responsive
Keep in mind that Desktop design is WILDLY different from Mobile Design. This is even truer in the case of landing page design. To fully utilize this lead generation tool, you need to know how to create a landing page on Mobile Devices.
6. Add Social Prrof
Social Proof is a set of social media handles that are available on a web page. Your landing page should have links to your social media accounts because a user that has never heard of your company before will want to explore and learn about you before sharing any personal information with you.
7. Get feedback and keep improving your landing page design
Once you have launched your lead generation campaign, you will be able to collect data from user engagement. Aside from that, you will gain insights for looking into the key performance metrics (KPIs).
To learn more about the importance of feedback and how to turn it into actionable improvements that increase conversion click the button below:
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