How to Use Content Marketing for small business

This article is designed to help you implement content marketing for small business. After reading this article, you will be able to compete with large organizations in terms of content marketing. With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations.

The case of Porsche Carrera

Let’s analyze Porsche Carrera, albeit not a small business, but still you will learn exactly how to use content marketing for small business like yours.

Here, We guide you step by step towards the development of your content marketing strategy. It is much easier than you think!

1. Define the Customer Segment

First, who is the customer? You’ll find that most Porsche Carrera customers are middle-aged, divorced/single and financially well-situated men. These men are looking to revive their old selves and be at their prime again!

This feeling is possible when you drive a Porsche Carrera – from the masterpiece of interior design to the artistry of bodywork – you will fall in love with this car!

But this Love is Pricy. Between $80,000 and $150,000, to be exact.

Content Marketing for small business - Porsche Carrera Case study
Content Marketing for small business – Porsche Carrera Case study

2. Problem identification: The infotainment System

According to Edmunds (One of the most visited Online Car Reviews Page), Customers seem to think that the Infotainment system is ‘Quirky.’

Intimidating dashboard functions – A problem that needs a Content Solution

The Customer feels outdated and inferior when toggling through through the computer’s options.

This feeling is bad for the relationship with the customer. In conclusion, It is a clear sign misunderstanding the customer!

The customer wishes to be young again,
not to feel old, outdated
and intimidated!

3. Content Solution: Creating content to remove the barrier to acceptance

Content Marketing for Small business must always be relentless in solving customer problems.

By creating content that educates customers about Infotainment Technology, marketers could improve the chances of purchasing the Porsche Carrera.

Here is the Decision Making Process for purchasing a Porsche Carrera:

Decision making process and Content Marketing for small business

Your job is to find the missing link and fill it with Content Marketing tailored to help the Consumer move forward in their Customer Journey.

Here are two simple Content Channels you can apply to deliver content marketing for small business:

A) Youtube ‘How-To’ Videos on how the Technology is Simple and Easy to Use in Porsche Carrera

Generally, People will search for reviews online and watch videos to preview any and all products. That includes the Porsche Carrera. Thus, this is your opportunity to use content marketing for small business, or even medium to large business.

Therefore, a Short Video about how the Infotainment works would fit this process well.

As the Consumer is searches, they will get educated and feel more comfortable to make the leap.

Customers will YouTube Search the car prior to buying it. Coming across a video – that depicts the infotainment system as user-friendly and beneficial – customers are encouraged the to consider the Purchase!

So, you have a question regarding Content Marketing? Consultations are for FREE:

B) Blogging about The Power of Technology in Porsche Carrera

Content Marketing for Small Business is far more flexible than you may think. You can easily grab a defect and through the art of marketing turn it into a desirable advantage!

Indeed, no difference is the case with the intimidating technology in the Porsche Carrera. Simply by turning the tables:

Content Marketing can make this technology seem like a desirable POWER that the Customer can posses by purchasing the car.

Overall, such articles turn this mess around 180 degrees. The customer will be convinced that the Porsche Carrera is nothing but True Joy. 


How to use content marketing for Small Business

Essentially, as a small business owner or an entrepreneur, you MUST use Content Marketing. It is not optional…

In fact, Aleph website assures you that it is much easier to use Content Marketing as a small organization. This is due to the fact that you’re much more flexible and you can spin your efforts faster and adapt the story to fit the narrative that profits you.

Content Marketing is what defines your Digital Presence. Hence, content is what your customers read and watch about You!

Content Marketing is how you rank up in Search Engines – by delivering solutions, not gaming the algorithm!

Car photo created by –

How to Use Content Marketing for Small Business

For more articles, check our Cornerstone Article.

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