Personalized Marketing With AI Chatbots and GPT Bots

In today’s digital world, personalized marketing with AI chatbots and GPT bots is a game-changer. Making marketing more personal is super important for making users happy and getting them involved. One cool way we’re doing this is with smart chatbots and GPT bots powered by AI.

Personalized Marketing With AI Chatbots and GPT Bots

This article talks about how these personalized AI helpers are changing the way people interact online. Plus, we’ll check out how these bots can do more than just write text. We’ll also see some real examples of how these bots are being used to find new leads and make awesome websites.

Personalized AI 

Personalized AI, such as chatbots, plays a significant role in improving user experiences across various digital platforms. 

It can assist in website building by offering tailored suggestions and automating design processes. Additionally, personalized AI contributes to digital transformation by automating tasks like marketing, CRM management, and lead generation, ultimately improving efficiency and customer engagement. 

Overall, personalized AI is a powerful tool that has become integral to today’s digital world.

What Are GPTs?

While GPTs, or Generative Pre-trained Transformers, are known for their ability to understand and generate human-like text,  their uses go beyond text production.

Chat GPT is the leading LLM technology for generative ai. In this article, we’re focusing on the GPT Bot that has shown the best results across multiple disciplines and performance metrics.

GPTs are trained on a diverse range of internet text, which allows them to generate creative content like stories, poems, and even computer code. They can answer questions, write essays, summarize long documents, and translate languages.

Moreover, GPTs can be fine-tuned for specific tasks. For example, they can be used to build conversational agents (like chatbots), provide tutoring in a variety of subjects, and even generate image captions.

So, while text generation is a significant part of what GPTs do, it’s not the only thing. They are versatile tools that can be adapted for a wide range of tasks.

Custom GPTs are a feature of ChatGPT that allows users to personalize the chatbot to suit their needs. Users input text prompts into the GPT builder to give instructions to the bot. The builder then compiles these instructions to create rules for the GPT. It also generates a default name for the GPT, which users can modify later.

GPTs can be used to automate many marketing and business functions, alleviating the pain in marketing management for small businesses. Here are a few tasks GPTs can do for small business owners:

1. Make Your Own GPT with open ai

You can actually make your own GPT, kind of like creating your own personal assistant! Here’s how you can do it:

1.1. Sign Up

First, you need to have a subscription for either a ChatGPT Plus or ChatGPT Enterprise account.

1.2. Log In and Explore

Once you’re signed in, click on ‘Explore’ to start your journey into creating your very own GPT.

Personalized Marketing With AI Chatbots and GPT Bots - explore GPTs

1.3. Create Your GPT

Now, it’s time to get creative! You can tell your GPT what you want it to do. Do you want it to help with homework, create stories, or something else? You decide.

Create GPTs

1.4. Add Instructions

Think of this step as giving your GPT a job description. You tell it what tasks you want it to handle, like finding information or making pictures.

Configure GPTs

1.5. Add a knowledge base

Upload files to your GPT to be used as a knowledge base, i.e. source of truth. For example, adding manuals or support files could be useful as this knowledge may not have been previously available to your GPT.

2. Real-Life Examples of GPT Bots Used in Personalized Marketing

There are many GPTs that have been created by users on the ChatGPT platform. Here are a few examples:

GPT NameFunctionality Overview
GPT FinderHelps users find and explore other user-made GPTs, like a specialized search engine for AI.
DALL·ETransforms textual descriptions into corresponding images, providing a unique and innovative tool for visual expression and creation.
Board Game HelperHelps you learn and master the rules of different board games, making gameplay smoother and more fun.
Creative Writing CoachGives personalized advice and feedback for people doing creative writing, helping them get better and more creative.
Sticker WhizEnables users to effortlessly design and create custom stickers, enhancing personalization and expression in digital communication.
Math MentorDelivers tailored support and instruction in mathematical concepts and problem-solving techniques, aiding learning and comprehension.
Sous ChefOffers expert advice, recipes, and assistance for cooking-related tasks, promoting culinary exploration and skill development in the kitchen.
The NegotiatorHelps users with effective negotiation tactics for different situations, aiming for positive results.
CanvaWorks together with Canva, a flexible graphic design platform, to give you better tools for being creative.
DesignerGPTIt is designed to build a website. DesignerGPT is a powerful tool that can assist with various aspects of website creation, including WordPress and WooCommerce-related tasks.

3. Build a GPT for Lead Generation

We’ve created a simple ai tool (GPT bot) for writing lead-generation emails that’ll save you time and resources.

Customize the GPT to focus on writing emails that attract leads, using a simple ‘hook-story-offer‘ approach. Provide details like your company name, who you’re targeting, and the tone and length of the emails you want. You can also specify any links you want to include.

As you use the tool, keep training it to get better, and don’t forget to upload any old emails to help it learn. Keep refining the bot’s responses by interacting with it, and soon, you’ll be generating effective emails that resonate with your audience.

Here’s how the whole process looks, from beginning with creating the GPT and ai for lead generation, to evolving and updating it to get the final output.

This is what our GPT instructions look like:

GPT for lead generation

You can start using your GPT to generate emails.

GPT for lead generation

Here’s an example of one of the first emails created using this GPT:

GPT for lead generation

Here is what the final email should look like:

GPT for lead generation

4. Build a GPT for Personalized Web Development

We’ve developed our own GPT AI Bot to assist in website building using our preferred technology.

A GPT Bot for web development can help you in various tasks, such as:

  • Creating code pieces and improving existing website code
  • Offering design and user experience suggestions (for example Figma to Webflow instructions)
  • Helping with connecting different parts of your website, like adding plugins and organizing the structure
  • Making your website more visible on search engines

In our example, the instructions are focused on specific technology choices:

  • WordPress
  • Astra Theme
  • Elementor

You can upload relevant files such as PDFs or Word documents to serve as the GPT’s knowledge base. This includes documentation on CMS like WordPress. In our case, we’ve added more documents for using the free version of Elementor, along with a WordPress support file we gathered from a WordPress website and put into a Word document.

GPT for web development

Here are some helpful conversation starters to initiate using the GPT:

  • How can I design a custom homepage using Elementor in WordPress with the Astra theme?
  • Can you explain methods to enhance Elementor page speed for a website using the Astra theme?
  • What are the recommended approaches for creating a responsive website with Astra and Elementor?
  • How do I incorporate WooCommerce into my Astra-themed website built with Elementor?
  • Could you outline the steps to update the Astra theme while preserving customizations made with Elementor?

However, our focus in this example is primarily on addressing specific programming, coding, hosting, and design challenges, which may not directly align with these initial prompts.

As time goes on, the GPT will improve as it learns from training. By using the expanding knowledge base and your interactions, you’ll build great websites more efficiently.


Personalized AI and GPT bots make tasks easier and improve how users interact online.

Businesses benefit by being more efficient, engaging customers better, and staying ahead in the competitive market. They’re crucial for success in today’s digital world.


Višnja is a passionate digital marketing advocate that works with Aleph as an author, contributor, and consultant to our clients. She has a degree in psychology and a knack for content marketing.

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