Data-Driven Marketing With AI for Small Business Owners

There’s a clever strategy to help business owners do awesome research and analysis with data. This strategy smart AI tools for analyzing data, implement statistical analysis, visualize datasets with charts. 

Data-Driven Marketing With AI for Small Business Owners

So, whether you’re a small team or just one person, you can leverage advanced data analysis techniques to drive data-driven marketing with AI for small business owners’ strategies.

Here’s the step-by-step guide made just for entrepreneurs and small business owners. It’s all about learning how to analyze data like a pro, even if you’re starting with limited resources, as well as visualize the data and draw business-relevant conclusions.

The Data Analysis Process

 Data Analysis Process

By using different methods, we can see patterns and trends in the data, which helps us learn more about what we’re studying. Overall, data analysis helps us make sense of information and make better decisions.

The data analysis process means looking at data, making it clean and organized, changing it, and using it to find helpful information, make decisions, and understand things better. This process usually happens in steps:

1. Data Research and Hypothesis Generation

This is the initial stage where you define your research question and formulate a hypothesis. Tools like Perplexity AI and Scholar GPT can be used to conduct a literature review, identify gaps in the current knowledge, and generate a researchable hypothesis.

2. Data Collection

In this stage, you gather the necessary data to test your hypothesis. This could involve a combination of human effort and AI tools like Perplexity AI to collect data from various sources such as databases, online resources, or experimental results.

3. Data Cleaning and Organization

Once the data is collected, it needs to be cleaned and organized. This involves removing any errors or inconsistencies in the data. Tools like Chat GPT 4/3.5 can be used to automate some of these tasks, making the data ready for analysis.

4. Data Analysis

This is the core stage where you apply statistical or computer methods to the cleaned data to test your hypothesis. Tools like Rows AI and Data Analyst GPT can be used to perform complex data analysis tasks, identify patterns, and extract insights from the data.

5. Drawing Conclusions

Based on the results of the data analysis, you draw conclusions about your hypothesis. Tools like Chat GPT 4 and various plugins can be used to interpret the results and draw meaningful conclusions.

6. Reporting Results

After drawing conclusions, the next step is to communicate your findings to others. This could involve creating reports, presentations, or visualizations. Tools like Whimsical AI and Rows AI can be used to create compelling visualizations and reports that effectively communicate your findings.

7. Updating Decision Making

The final step involves using the insights gained from the data analysis to inform decision-making. This is typically a human-driven process, where the results of the analysis are used to make informed decisions or to update existing policies or strategies.

In summary, the data analysis process is a critical component of any research, involving several stages from data collection to decision-making. Each stage can be supported by various tools, which can automate tasks, enhance efficiency, and improve the quality of the results. However, human involvement remains crucial throughout the process, particularly in defining the research question, interpreting the results, and making informed decisions based on the analysis.

1. Perplexity & Scholar GPT – Data Research and Hypothesis

Perplexity AI uses academic filters and research bases to improve data analysis by using its advanced search capabilities and AI models. The platform is designed to provide accurate, comprehensive, and transparent answers, making it a valuable resource for researchers and fact-checkers.

The academic filter in Perplexity AI is based on the platform’s ability to identify and prioritize academic papers and sources. Perplexity AI uses AI algorithms to analyze the search query and identify relevant academic papers. It then provides summaries of each paper, allowing users to quickly understand the key points without having to read the entire document.

Perplexity AI academic filter

Information collection and generation by Perplexity AI:

Perplexity AI academic filter

You may want to refine your research question:

Perplexity AI academic filter

Listing research papers:

Perplexity AI academic filter

Scholar GPT

When Perplexity fails to generate the most recent information, or find the sources (due to paywalls), then use Scholar GPT.

Scholar GPT

Prompt it to gather your research information:

Scholar GPT


Scholar GPT

Ask for conclusions from each paper:

Scholar GPT

You can see how this tool can help you establish your research question.

2. ChatGPT  3.5 – Data Clean up & Organization

For entrepreneurs and small business owners, ChatGPT 3.5 is a valuable AI tool designed for understanding and processing natural language. ChatGPT 3.5 is great at cleaning up and organizing data. It can quickly tidy up data, making sure it’s organized and ready for analysis. Plus, it can generate human-like text, which helps in creating content and discussing data management.

Creating effective prompts for ChatGPT 3.5 is crucial for getting useful responses. Clear, specific, and context-rich prompts tend to produce better answers. Some tips for optimizing prompts include being specific and direct, providing context, segmenting complex questions, iterating and reframing questions, and using open-ended questions wisely.

ChatGPT 3.5

Here are some ways entrepreneurs and small business owners can use ChatGPT 3.5:

1. Build your research topic and hypothesis with ChatGPT

By interacting with ChatGPT, you can brainstorm ideas, refine your focus, and generate hypotheses based on the insights provided by the AI. ChatGPT understands what you’re saying and can give helpful advice, moving your research in a better direction.

Whether you’re exploring a new field or refining an existing topic, ChatGPT can help by providing relevant information, suggesting potential research questions, and even proposing hypotheses based on existing knowledge and data.

Basically, ChatGPT acts like a brainstorming partner, guiding you toward clearer research goals. Whether you’re new to research or experienced, ChatGPT can be a handy tool for shaping your ideas and hypotheses.

2. Organize content into tables

When discussing ChatGPT in terms of data analysis, it is essential to highlight its capabilities in organizing content into structured formats, such as tables, which can be seamlessly used in tools like Excel. ChatGPT can understand and process text, helping it extract important data and organize it effectively, making it easier to handle unstructured information.

Also, ChatGPT can create new sections or columns, making it very helpful for data analysis. Because it understands language, it can find patterns and groups in the data, helping users see more details and do better analysis.

Basically, ChatGPT is a helpful tool for data analysts. It helps organize, enrich, and classify data, making analysis faster and more insightful.

3. Data Analyst GPT

Data Analyst GPT is a cool feature in ChatGPT that helps you with data-related stuff. It’s like having a smart friend who can handle your data tasks for you. With this feature, you can upload files like spreadsheets, code, or even images, and ask ChatGPT to do things with them.

Data Analyst GPT

Here’s what Data Analyst GPT can do:

1. Convert files – You can change files from one type to another. For example, turn an audio file into text, or a big dataset into a spreadsheet.

2. Check and create code – If you’re into coding, you can upload your code and ask ChatGPT to check it for errors. Or if you’re not a coder, you can ask it to create code from something else, like a drawing.

3. Analyze data – Got a bunch of numbers in a spreadsheet? ChatGPT can help you understand what they mean, find mistakes, or answer questions about them.

4. Solve math – Need help with math problems? ChatGPT can solve them for you, from simple stuff to more complicated equations.

5. Make graphs and charts If you have survey data or other numbers, ChatGPT can turn them into visual graphs so you can understand them better.

Data Analyst GPT

You can access Data Analyst GPT if you have ChatGPT Plus or Enterprise. Just upload your file, ask your question, and ChatGPT will do its thing. It’s not perfect yet, but it’s getting better all the time. 

Example of how to use the Data ANalyst GPT

Data Analyst uses data from uploaded files. It is best to use an excel sheet. The prompt should be basic and generic in the beginning as it will be easier to follow up in the next phase.

Here’s an opener prompt after loading your spreadsheet:

After uploading your file and prompting the GPT, it will run the analysis and generate the following output:

It goes on to provide effectiveness insights:

To follow up on these general findings, you want to describe your objective and list the monetary resources available, then ask the Data Analyst GPT to produce a marketing plan for you. For example:

This is the reasonining used in answering this question:

As listed by the GPT, the following is the recommended allocation plan:

While it is truly balanced and the GPT’s recommendation is not wrong, we still want to diversify, and hone in on a specific channel:

Given the new direction, Data Analyst answers:

Conducting these calculations has led to the following budget distribution:

This is now much better. We’re spending more on field and social, while organic and paid are taking the backseat – however, we’re not cutting off spending as we understand that a balanced investment portfolio is always better than a siloed approach.

4. Rows AI

Rows AI is a data analysis tool that utilizes artificial intelligence (AI) to analyze, summarize, and transform data for various business applications. It’s free and easy to use, making it perfect for small businesses and entrepreneurs who rely on data for marketing.

With Rows AI, you can quickly gain insights from your data, thanks to its AI technology. It works well with platforms like Google Analytics and social media accounts, making analysis simple.

Rows AI

You can ask it questions and get answers fast, helping you understand your data better. Plus, it’s easy to get started – just sign up on their website and tell them what you need.

Rows AI offers some of the following features for entrepreneurs and small business owners:

FeatureFunctionality Description
Quick InsightsGet top-level insights about your data quickly, helping you make decisions faster.
Deep DivesAnalyze trends, identify patterns, and explore data in-depth to support strategic decision-making.
Custom QuestionsAsk customized questions to get the exact data you need for in-depth performance analysis and reporting.
SummarizationSummarize important insights from datasets to make data management and understanding easier.
Generating Pivot TablesGenerate organized pivot tables to enable data comparison and insightful analysis.

Rows AI makes data analysis easy for marketing, giving you valuable insights without any hassle.

Data-Driven Marketing With AI for Small Business Owners

Using AI tools such for data research and analysis can transform how small businesses approach data-driven marketing. 

These tools enable entrepreneurs to research, analyze, and personalize marketing strategies, engage customers, predict trends, optimize SEO, and make smart decisions. 

5. Whimiscal for Mind maps and Flowcharts

As part of your reporting efforts, you would want to depict your conclusions visually, as well as show graphical schemes of various data points. With Whimsical Ai diagrams entrepreneurs generate diagrams, mind maps and flowcharts that help in reporting. 

It helps you turn your ideas into visual charts, like flowcharts or mind maps. 

Diagrams AI works together with GPT-4 to create Whimsical flowcharts and mind maps using the Whimsical Diagrams plugin. It is only accessible in a Premium Chat GPT account.

Whimiscal AI

Let me break down some ways it can help:

  • User Flows: This means turning your thoughts into diagrams that show the steps a user takes For example, you can map out how customers buy things from your online store.
  • Process Flows: It’s about drawing out how tasks get done in a business. For instance, you can sketch out how orders are processed to find out where things might be slowing down.
  • Brainstorming Solutions: It helps you come up with ideas and solve problems visually. Like, if sales are dropping, you can use it to brainstorm ways to bring them up again.
  • Designing Websites or Apps: Before you start building a website or app, you can plan out how it will look and work using Whimsical.
  • Organizing Ideas: You can use it to plan out projects or launches in a clear and non-linear way.
  • Project Management: It helps you keep track of tasks and how they’re progressing. So, if you’re making a new product, you can see what’s done and what still needs doing.

You can begin using AI Diagrams for free by signing up through this link. From there, you can choose the tasks that align best with your diagram needs.

Whimiscal AI

 If you have specific requirements, you can provide further details to customize the process to your preferences.

Whimiscal AI

For example, here is the result that Whimsical gave us:

Diagrams Ai Whimsical flowchart MFA

Data analysis is important for small businesses. These tools help them understand data, make smart choices, and improve their marketing.

By analyzing data, businesses can figure out what works and what doesn’t. They can use this info to personalize marketing, engage customers, predict trends, and grow their business. 

So, data analysis isn’t just something extra – it’s essential for success in today’s business world.


Višnja is a passionate digital marketing advocate that works with Aleph as an author, contributor, and consultant to our clients. She has a degree in psychology and a knack for content marketing.

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