AI Tools for Small Business Marketing Automation

In the world of small business marketing, being efficient is key. And that’s where AI tools for small business marketing automation come into play. They’re like supercharged helpers designed to make life easier for small businesses. 

AI Tools for Small Business Marketing Automation

These tools make tasks easier, improve customer connections, and drive growth effortlessly. In this article, we’ll explore how these AI tools are revolutionizing small business marketing, giving entrepreneurs an advantage in today’s competitive market.

1. ChatGPT – Content Marketing Tool

Let’s talk about ChatGPT 3.5. It’s an awesome AI tool designed by OpenAI and that’s like having a super smart assistant for your small business. 

It’s part of this thing called Generative Pre-trained Transformer (GPT), which is all about understanding language and generating human-like text. This means it can take your input and spit out text that sounds like it came from a real person.

ChatGPT 3.5 can do a lot, from helping you create content like blog posts and social media posts to coming up with ideas for marketing campaigns. It can even give you suggestions for email subject lines and ad copy.

But it’s not just for marketing. ChatGPT 3.5 can also assist with various business tasks, like drafting internal communications, brainstorming business strategies, and even answering customer queries. It’s like having a virtual assistant that’s always ready to help out.

ChatGPT 3.5

Of course, while ChatGPT 3.5 is pretty amazing, it’s not a replacement for human judgment. You still need to use your own expertise and common sense, especially for things like understanding your customers’ needs and making important business decisions.

It’s super easy to get started with ChatGPT 3.5. Just head over to OpenAI’s website, sign up for an account, and you’re good to go.

sign in for free chat gpt

2. GPTs – Personalized Marketing Tool

GPTs, short for Generative Pre-trained Transformer models, are a feature by OpenAI. These customized AI bots let users tailor ChatGPT to fit their unique needs, whether it’s for daily tasks, work stuff, or home chores.

For instance, GPTs can assist in various marketing scenarios, like crafting compelling email subject lines for lead generation, generating personalized content for email marketing campaigns, or even brainstorming ideas for social media posts to engage target audiences.

Creating your own GPT is simple. Just start a chat with the GPT Builder and tell it what you want. You can add instructions and extra knowledge to help it understand what you need. Then, you get to decide what your GPT can do, like finding info online, making pictures, or analyzing data.

GPTs - AI Tools for Small Business Marketing Automation

Here’s how you can create your own GPT, just like crafting your own personal assistant:

1. Sign Up

First things first, you’ll need to sign up for either a ChatGPT Plus or ChatGPT Enterprise account.

2. Log In and Explore

Once you’ve signed in, simply click on ‘Explore’ to begin your journey into crafting your very own GPT.

3. Create Your GPT

You get to decide what you want your GPT to do. Whether it’s helping with homework, spinning tales, or something else entirely, it’s all up to you.

Create your GPT

4. Provide Instructions

Think of this step as giving your GPT a job description. You specify the tasks you want it to handle, such as finding information or creating pictures.

Configure GPT

5. Upload a Knowledge Base

Upload files to your GPT to serve as a knowledge base, a source of truth. This could include manuals or support files that could be invaluable, especially if this knowledge wasn’t previously available to your GPT.

Examples of GPT Bots we built for marketing

Aleph Website has built multiple GPTs internally for the sake of streamlining and optimizing marketing activities. The AI revolution has made it possible for all small business owners to do the same within their domain of expertise. The following are examples of GPTs that have increase our productivity and precision:

Example of GPT Aleph Website Has Built for Lead Generation

We’ve made a simple AI tool to help you write lead-generation emails faster and save time and money.

Customize the GPT to tailor emails that attract potential leads by using a simple ‘hook-story-offer‘ approach. Just provide details like your company name, target audience, desired tone, and email length. You can also specify any relevant links to include.

As you use the tool, keep training it to improve its performance. Remember to upload previous emails to help it learn better. By interacting with the bot and refining its responses, you’ll soon generate effective emails that resonate with your audience.

Here’s the complete process, starting from creating the GPT and AI for lead generation, and continuing through its evolution and updates until reaching the final output.

Here’s an overview of our GPT instructions:

GPT for lead generation

Begin using your GPT to generate emails.

GPT for lead generation

Here’s a sample of one of the early emails made with this GPT:

GPT for lead generation

Here’s how the final email should appear:

GPT for lead generation

Example of GPT Aleph Website Has Built for Personalized Web Development

We’ve made our own GPT AI Bot to help build websites.

A GPT Bot for web development can assist you with various tasks, such as:

  • Creating and enhancing website code
  • Providing design and user experience suggestions
  • Helping connect different parts of your website, like adding plugins and organizing the layout
  • Improving your website’s visibility on search engines

In our example, we’re focusing on specific technology choices:

  • WordPress
  • Astra Theme
  • Elementor

You can upload relevant files like PDFs or Word documents to help the GPT learn. This includes documentation on CMS like WordPress. For instance, we’ve added more documents for using the free version of Elementor, along with a WordPress support file we got from a WordPress website and put it into a Word document.

GPT for web development

Here are some useful questions to get started with the GPT:

  • How can I create a custom homepage using Elementor in WordPress with the Astra theme?
  • Can you explain ways to speed up Elementor pages for a website using the Astra theme?
  • What are the best methods for making a responsive website with Astra and Elementor?
  • How do I add WooCommerce to my Astra-themed website built with Elementor?
  • Can you outline the steps to update the Astra theme while keeping customizations made with Elementor?

Our focus in this example is mainly on solving specific programming, coding, hosting, and design challenges, which may not directly match these initial prompts.

Over time, the GPT will get better as it learns from training. By using the growing knowledge base and your interactions, you’ll be able to build excellent websites more efficiently.

3. AIPRM – Prompt Management System

AI PRM is a handy Chrome extension that provides ready-to-use prompt templates for various marketing tasks like SEO, SaaS Marketing, Content Marketing, Copywriting, and Social Media to Chat GPT. 

This extension aims to boost productivity and efficiency for users. It’s also compatible with Microsoft Edge. The prompts are contributed by marketers globally as part of an open-source project, ensuring a diverse and regularly updated database.

With AI PRM for small business SEO, you can easily generate keyword ideas, analyze competitor articles for valuable keywords, plan your content creation, and refine your marketing strategy.

The Keyword Generator prompt simplifies the process of keyword research by allowing you to enter your main keyword and receive a curated list of related keywords, including long-tail variations. This ensures your content is optimized for search engines by covering various relevant search terms.

In addition to keyword optimization, Ai PRM assists with semantically related keywords that belong to the same entity or are closely related to other SEO entities. This is significant as SEO trends toward focusing on building knowledge graphs and understanding the distinction between keyword SEO and entity SEO.

AIPRM - Prompt Management System

Here’s how to add Ai PRM to Chat GPT:

1. Download and Install the AIPRM Chrome Extension

   Simply click the provided button to access the Chrome Extension and install the tool.

AIPRM Chrome Extension

2. Activate Extension

   Ensure that the extension is activated by checking your Google Extension settings.

AIPRM Chrome Extension

3. Access Your GPT-3 or GPT-4 Account

Once activated, head over to your GPT account. If you don’t see the preview, check your email for verification. Once verified, you can use the extension.

AIPRM

4. Publer – Social Media Marketing Tool

Publer AI is a social media management platform powered by artificial intelligence (AI) designed to simplify the process of creating, scheduling, and analyzing your social media content. It aims to be your social media superhero by making your workflow more efficient and enhancing your engagement with your audience.

Here are some key features of Publer AI:

FeatureExplanation
Content Creation & CurationPubler AI simplifies content creation by generating ideas, completing the text, translating content, discovering relevant web content, and adapting existing content for different platforms automatically.
Scheduling & ManagementPosting content on various platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, and YouTube is simplified with the Social Calendar, enabling content planning and team collaboration.
Analysis & ReportingTrack performance metrics and generate reports to gain insights into your social media performance.

5. Rows AI – Data Analysis tool 

Rows AI is a free tool on the Rows platform that uses AI to analyze data from different business apps and give useful insights. It’s beneficial for small businesses and entrepreneurs who rely on data-driven marketing strategies.

By leveraging AI technology like the GPT model, Rows AI enables users to gain insights from their data efficiently. It seamlessly integrates with platforms such as Google Analytics, Social Media Accounts, and BigQuery to streamline the analysis process.

The tool offers features like Quick Insights, Deep Dives, Custom Questions, Summarization, and Analyzing Patterns. These functionalities empower users to understand their data better and make informed decisions to enhance their digital marketing efforts.

To get started with Rows AI, simply sign up for free on their website and specify your requirements. 

Rows AI

You can easily integrate it with various applications relevant to your marketing activities, such as lead generation tools and analytics platforms.

Rows AI

In summary, Rows AI simplifies data analysis for data-driven marketing and enables marketers to derive valuable insights from their data effortlessly.

6. Seamless.ai – Lead Generation Tools 

Seamless.AI is a helpful tool for businesses to find potential customers quickly and easily. With this tool, you can search for accurate contact information like emails and phone numbers. It’s especially useful for entrepreneurs and small businesses who want to connect with the right people to grow their sales.

Here’s a list of how entrepreneurs and small business owners can use Seamless.AI:

Use CaseDescription
Lead GenerationFind and connect with your ideal customers by getting their contact details. For example, if you’re selling online courses on digital marketing, you can use Seamless.AI to find people interested in learning about it.
Sales AutomationMake your sales process smoother by integrating with CRM systems like Salesforce or Hubspot. You can automate emails and calls to follow up with leads. For instance, if you run a catering service, you can automate your sales pipeline and follow up with potential clients.
Market ResearchLearn more about your target market and competitors by analyzing data. You can use Seamless.AI to gather insights into your customers’ needs and preferences. For example, if you’re launching a new fitness product, you can use it to research your audience’s fitness goals and preferences.

7. Zapier – Automation Tool

Zapier is a website that helps automate tasks by connecting different apps and services. With Zapier, you can create custom workflows called Zaps that perform tasks automatically based on triggers and actions.

Zapier - Automation Tool

It makes your life easier by doing tasks automatically between your different apps. Instead of doing the same things again and again, Zapier does them for you.

Here’s how Zapier works:

  • Automation – Zapier lets you automate tasks between different web apps using the “if X happens, do Y” rule. You can set up triggers and actions across 6,000+ apps.
  • No-Code – Zapier is easy to use even if you don’t know how to code. You can create commands and workflows without coding.
  • Integration – Zapier connects with many apps and services, like email, social media, project management tools, and CRM software.
  • Workflows – Zapier helps you automate workflows and move data between your apps. This saves time and makes you more productive.

We’ll show you an example how it works. In this case, we’re using a tool between Gmail and WooCommerce called Append Entry and Schedule Digest in Digest by Zapier.

Here’s an example of the full automation:

Zapier | Marketing Automation workflow

Before Gmail, a tool will collect contact details from the WooCommerce shopper’s list and use them to create an email template.

Zapier | Marketing Automation contact details

AI tools for small business marketing automation are like having a team of supercharged helpers, making tasks easier, improving customer connections, and driving growth effortlessly. 

From ChatGPT 3.5 to Seamless.AI and Zapier, these tools are revolutionizing the way entrepreneurs approach marketing.

AI tools are super helpful for small businesses, making things easier and helping them stay competitive in today’s market.

Višnja

Višnja is a passionate digital marketing advocate that works with Aleph as an author, contributor, and consultant to our clients. She has a degree in psychology and a knack for content marketing.

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