Customer Relationship Business Model Canvas based on CVP

Customer Relationship Business Model Canvas based on CVP

Every now and then small businesses and entrepreneurs reach a bottleneck; they seem to experience a halt in revenues and questions are raised! This article is designed to explore Customer Relationship Business Model Canvas based on CVP (Customer Value Proposition).

Customer Relationship Business Model Canvas based on CVP

Aleph Website explores how customer relations can be pinned down into successful business models for Small Business and Entrepreneurs.

Problem Identification:

How to deal with stuck business models that seem to have had a short positive P-over-L lifespan (profit over loss)?

Is it just a bump in the road that small business owners have not anticipated, or a macro-economic trend that conspired against the business efficiency???

Questions are raised, and much can be deduced in the aftermath of economic and epidemiologic crises and the insane growth of certain corporations, but Can Small Business owners and entrepreneurs take control of the situation and turn the balance sheet around?

Short answer: YES!

Enter: Customer Value Proposition (CVP)

Customer Value Proposition is the essence of your business model that should be at the core of your operations. Although it may seem simple and straightforward, it is also the very reason that many startups fail!

This article will avoid the subject of how to develop a CVP for your business as it is a very complex subject that involves math and statistics. Nevertheless, you will know how to UNSTUCK your company using this brilliant TOOL as a Customer Relationship Business Model Canvas.

Here’s HOW:

Customer Relationship Business Model Canvas based on CVP

1. Is your Product Solving a Big Problem For Your Customer?

If you are not fixing a huge issue for your customer, or alleviating immense pain, your product won’t be valued much by the customer. As a consequence, your product is easily replaceable or devalued monetarily.

The premise of this question is to reflect on the basic relation between supply and demand – price and quality. PROBLEM SOLVING IS IMPORTANT!

The best way to solve problems in 2021 is using Content Marketing. Simply by creating textual, image and video content, you can help many people by alleviating their pain.

Listen to your customers and social media audience, this will help you pinpoint the problems and identify the information that is missing, the deliver it to the user. You can write blog posts, or repurpose your content for social media posts, or creating downloadable material for your customers. Any of these would be sufficient to help your customers!

To build a meaningful Customer Relationship business model Canvas, you need to account for the Level of Problem Solving that your Product/Service is providing in this context.

2. Is the Customer Segment Able to Purchase Your Product?

Even if you are solving a big problem to your customers, the product could be too expensive, or not available on a local level.

Many customers are not able to buy your products
whether because it’s all sold out or too expensive!
Such positioning in the market opens the
door for a competitor with the capacity
to fill in the market gap.

Most corporations were once small companies that tapped enabled customers to buy their products. ACCESSIBILITY IS CRUCIAL!

Think about that!!!

How Do I Raise the CVP?

1. Redefine YOUR CVP

Ask yourself and most trustworthy managers the questions from above. Do whatever it takes to make the answers positive! That would set you up for a successful market conquest!

2. Flex Your Business Model and Company organization to meet the newly formed CVP in the context of Customer Relationship Business Model Canvas

Once you have all agreed what needs to be the objective of your business model and following operations. It is time to formulate a plan of action and inform everyone of their new responsibilities and the supposed goal the company is pursuing!

In some cases, the damage is indelibly part of the organization… This calls for a complete re-organization across 4 dimensions: Performance, Capital, Product and Customer – in order to achieve operational excellence!

Measuring Success: Customer Satisfaction

Now that you have done it and your CVP is high. it is time it understand the implications of your action:

Customer Relationship Business Model Canvas based - measuring customer success

1. Mass relief and many happy customers

People are joyous! They love your product and their experience with you is so good that every customer is instantly transformed to a brand ambassador; going from friend to friend recommend you!

In the digital world, customer reviews can make or break your business. So Customer satisfaction is a mandatory aspect of your business, and must be part of your customer relationship business model canvas.

2. Your Product is accessible financially and logistically

Your customers are buying your products everywhere they go! Customers no longer have to hassle to find what they need. It is simple, easy and anyone can buy your product at no inconvenience!

This is why owning website is a MUST. A good website allows you to deliver test your products online and quickly, it also helps you collect and analyze customers’ data, as well as increase your online sales by opening up an Ecommerce on your site.

3. You’ve unstuck Your Business Model and you Small Business is on its way to surge profits

You have secured the whole niche you were after. In doing so – you are able to understand your customers’ behavior better than anyone else – you have increased the profit per customer that was attainable from the market you have targeted.

As you have seen, a good website is definitely going to be a good investment to conquer the market, increase your customer satisfaction and redefine customer relationship business model canvas successfully!

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Customer Relationship Business Model Canvas based on CVP

about the author


Višnja is a passionate digital marketing advocate that works with Aleph as an author, contributor, and consultant to our clients. She has a degree in psychology and a knack for content marketing.

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